Marketing Add-on · Powered by HighLevel

Marketing automation that follows up so you don't have to.

A website brings in the lead. What happens next decides whether it turns into a customer. Our Marketing Add-on, powered by the HighLevel CRM, puts your contacts, follow-up texts and emails, booking and review requests in one place. It's $20/mo on our custom websites, normally $97/mo, and included free with every Ready-Made site.

Why it matters

Most leads aren't lost. They're just never followed up.

A form comes in while you're on a job. A missed call never gets returned. A happy customer is never asked for a review. None of it is anyone's fault. It's just too much to remember. Automation remembers for you.

Every lead in one inbox

Texts, emails, form fills and messages land in one shared inbox, with a two-way messaging mobile app so you can reply from anywhere.

Follow-up that runs on its own

Set up SMS, email and voicemail sequences once. New leads hear back quickly, even after hours or on a busy Saturday, and AI conversation automation can handle simple first replies.

Bookings without the back-and-forth

Customers pick an open time on your calendar from your website and get reminders automatically. No more phone tag to set an appointment.

More reviews, less asking

After a job, customers get an automated review request, so asking happens every time instead of when you remember.

A clear pipeline

See where every lead stands, from first contact to paid, so nothing slips through the cracks. When someone on your team picks up a lead, everyone can see it.

What's included

One tool instead of five subscriptions.

Everything below comes with the Marketing Add-on. We set it up and connect it to your website's forms, so you're not paying separately for a CRM, a texting service, a booking app, a review tool and a course platform.

01 · CRM & Follow-Up
Your contacts, pipeline & follow-up

Your contacts, conversations and pipeline in one place, with automated follow-up across channels.

  • CRM and pipelines
  • SMS, email and voicemail marketing
  • Multi-channel follow-up
  • Two-way messaging mobile app
  • AI conversation automation
02 · Booking & Reputation
Book jobs. Collect reviews.

Let customers book themselves, then ask happy ones for a review.

  • Appointment booking
  • Reputation management with automated review requests
03 · Funnels, Forms & Courses
Campaigns, intake & online courses

Landing pages for campaigns, surveys and forms for intake, and online courses with unlimited video and users.

  • Funnels and landing pages
  • Surveys and forms
  • Online courses (unlimited video and users)
$20/ mo on custom sites
How it works in practice

One new lead, start to finish.

Here's an example of how a typical setup handles a single website enquiry. Every business is set up a little differently.

Illustrative flow only, not a client case study.

Talk about your setup
Lead flow · example
1
A form comes in

The lead lands in your CRM and your shared inbox. You get a notification on the mobile app.

2
They hear back right away

An automatic text and email thank them and offer a link to book a time.

3
They book and get reminders

The appointment goes on your calendar, and reminders go out before it.

4
After the job, a review request

Once you mark the job done, an automated message asks for a review.

Getting started

We set it up. You start using it.

You don't need to learn the software before it starts helping.

01
Pick your goals

More booked calls, more reviews, faster replies? We start with what matters most to you.

02
Connect your site

We connect your website forms and booking to the CRM so new leads flow in automatically.

03
Set up follow-up

We set up your first follow-up messages, reminders and review requests, in your voice.

04
Show you around

We walk you through the inbox, pipeline and mobile app, and adjust as you go. [placeholder: confirm what ongoing support is included]

Pricing

$20 a month on custom sites.

The Marketing Add-on is normally $97/mo. Our clients pay a fraction of that.

Custom website clients

For sites built on our custom web design plans.

$20/mo normally $97/mo
Ready-Made sites

Included free with every $249/mo plan.

Included free with every $249/mo plan
FAQ

Questions about the Marketing Add-on

These are the questions we hear most. If yours isn't here, ask us directly.

What is HighLevel?

HighLevel is an all-in-one marketing and CRM platform used by many agencies and small businesses. Our Marketing Add-on gives you an account on it, set up and connected to your website by us.

How much does the Marketing Add-on cost?

It's $20/mo for custom website clients, normally $97/mo. It's included free with every Ready-Made website.

Can I use it if my website wasn't built by you?

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Do I have to use every feature?

No. Most businesses start with the CRM, follow-up texts and emails, booking and review requests, then add funnels or courses later if they need them.

Will it get me more reviews?

It sends an automated review request to customers after a job, which makes asking consistent and easy. How many reviews you get still depends on your customers and your service.

Who is the Marketing Add-on best for?

Service businesses that live on calls, quotes and appointments get the most from it: contractors, clinics, salons, med spas, law firms and similar. If leads come in through your website and someone has to follow up, it will help. If you sell mostly through a store checkout, a simpler email tool may be enough, and we'll tell you so.

Does it include texting costs?

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Stop letting good leads go quiet.

Add the Marketing Add-on to your site, or ask us whether it's the right fit for your business. Pairs well with Hosting & Care →